Many times we focus all our efforts on the pre and production of our podcast, that is, we focus our attention on things like: what topics are we going to deal with, how are we going to record it, how long is it going to last, and even who are we going to talk to? 

However, all our work will not provoke any reaction in the world if we forget a fundamental part in the post-production stage. This cherry that we put at the end of our podcast is precisely the publication, placing our material in a repository to spread it and be heard.

To do this, we will start from the point of having our podcast mixed and mastered, in other words, ready to be broadcasted. We will dedicate this article to presenting you alternatives, which, after a few simple steps, will allow you to be listened wherever the internet exists.

Almost every podcast platform follows a similar process and to illustrate in a better way, we will follow the steps required by one of the platforms with the largest number of subscribers today, Spotify. The basic process consists of signing up for an account, uploading your RSS feed to the hosting provider, also known as a host, and waiting for approval. 

¿What is RSS?

Really Simple Syndication

Really Simple Syndication (RSS) This feed is an indispensable technological tool that boosts your shows. Without it, the format simply cannot be assimilated.

A RSS feed for podcasts collects the content of your show and its episodes. It then outputs that content to podcast platforms, each time a new episode is published. The updated RSS feed allows your listeners to tune in to each new episode as it is released and access to the entire back catalog content.

Briefly, RSS feed for podcasts remove the requirement for you to feed manually the content published on each platform. Instead, podcast platforms constantly monitor RSS feeds and display new information as it is added to it. For a properly performing RSS feed podcast needs additional data, such as, description, title, art, language, rating and category. 

The RSS feed of a podcast can be built in two ways:

01. Through a podcast Host

02. Creating your own Code

As every podcast has to have an RSS feed, it is important to understand the basics of how it works and how to create one for your podcast.

The vast majority of podcast creators turn to a podcast host like Spotify to create their RSS feed. Here are the essential points for the operation of the channel with this option:

Once you have recorded and edited the episode, you have to upload and store the file on a podcast host, which acts as a repository that houses all the audio files and podcast information in a protected space.

To access what's in this store, the podcast host triggers an RSS feed URL that becomes the connection between your content and your listeners, and establishes the access line for your episodes to leave the store and appear on podcast platforms.

To set up that access line, you must send the RSS feed URL to each platform when you create an account for your podcast.

When someone streams your show on Spotify, the RSS feed asks your host for the correct audio file and seamlessly returns the requested material to Spotify and your listeners.

As you contribute new shows to your podcast host, the RSS feed provides the data directly to each platform so that your listeners can access the most recent shows.

A great virtue of RSS feeds is that the connection to each podcast platform only has to be set up once. Once the podcast host and platform are linked, the podcast list will be automatically updated.

At IB-Aural we recognize the importance of including your program in all podcast platforms. Therefore, we have detailed as much as possible the process of publishing a podcast to Spotify in just a few steps. We know that this process can become painstaking and you can use this invested time to create more content, for this reason you can complete the process of publishing podcasts on any platform with us.

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